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Driven By Dreams Event


Porsche Centre South Lakes along with Cartmel Priory hosted a unique art experience for the dynamic new digital presentation by Porsche, "Driven by Dreams".

Digital studio Lusion has created a short film inspired by Ferry Porsche's dream of a modern sports car, the catalyst that inspired the brand.

Using generative art and expressive motion graphics to illustrate the evolution of the creative process from the spark of conception to the finished car, this dynamic visual journey culminates in an exotic representation of the distinctive flowing silhouette of the Porsche that started it all, the 356/1. Taking this concept, we created a unique experience full of lights, sound and visual images. Using the historic Cartmel Priory venue, we created an immersive experience that was a juxtaposition between ultra-modern digital art and historic handcrafted art.

Guests were able to experience segments of the presentation on screens along with a selection of other Porsche Digital Art, before heading into the Town Choir section of the Priory to watch the full "Driven By Dreams" presentation.

We have had some great feedback from the event and we look forward to hosting more unique events like this in the future. If you would like to be contacted about the next event please let us know at info@porschesouthlakes.co.uk